WNBA team revenue, ranked

The revenue gap between the two teams in the 2026 WNBA Finals was bigger than the entire Indiana Fever business generated on the court and off it during the 2025 regular season. Forbes estimated Golden State's revenue at $78 million and Atlanta's at $16 million. The $62 million difference exceeded Indiana's $58 million, which ranked second in the league.

Golden State also led Forbes' 2026 franchise valuations at $780 million, compared with $250 million for Atlanta. That makes the Valkyries worth 4.9 times as much as the Dream by revenue, but 3.1 times as much by franchise value. Each dollar of Atlanta revenue corresponded to $15.63 in estimated franchise value, compared with $10.00 for Golden State.

The Portland Fire and the Toronto Tempo began play in 2026 and had no 2025 season. Forbes left both out of the May 7, 2026 ranking, so this table does not give them a revenue or a value.

Forbes said the average franchise value rose 52%, from $272 million in the 2025 ranking to $414 million in the 2026 ranking. That average compares a 13-team list with a 12-team list. Golden State, left out in 2025, enters in 2026 at $780 million.

Matching the 12 franchises that appear in both editions tells a different story. Revenue on those clubs grew faster than the values, so each dollar of revenue corresponded to less estimated franchise value in 2026 than in 2025.

Those 12 gained $1.345 billion in combined value, about $1.35 billion. Because revenue grew faster, value per dollar of revenue fell from 14.42× to 13.08×.

Forbes described the rounded $272 million average as 14.4 times average revenue. The 14.42× in this table is the FCB sum: $3.260 billion divided by $226 million. The 13.08× is $4.605 billion divided by $352 million. Golden State is in neither year of these totals.

Forbes estimated the same $28 million of 2025 revenue for four clubs. Their 2026 values still spanned $90 million, from Seattle at $430 million to Dallas at $340 million. Phoenix was $425 million and Los Angeles was $350 million. In this table: Seattle Storm $430M, Phoenix Mercury $425M, Los Angeles Sparks $350M, Dallas Wings $340M.

Indiana and New York diverge the other way. Indiana's $58 million of revenue ranked second, ahead of New York's $43 million, but New York's franchise value was higher, $600 million to $580 million. Indiana's multiple is 10.0×. New York's is 14.0×.

Ownership lines on the Forbes cards, and the FCB owner index, are separate from these values. WNBA owners.

The 2026 value and the 2025 revenue come from Brett Knight, "The WNBA's Most Valuable Teams 2026," Forbes, May 7, 2026. Revenue figures are Forbes estimates for the 2025 season, rounded to the nearest million. Playoff games are excluded. Values include the economics of a team's arena and exclude the arena real estate. On Oct. 31, 2026 the English article returned a JavaScript shell without the team cards. The 13 cards were read from the Forbes Mexico translation of that article, which says the text was first published by Forbes US. The cards sum to $5,385 million. Divided by 13, that is $414.2 million, in line with the $414 million average Forbes stated, and $5.385 billion combined.

The prior year comes from Brett Knight, "The WNBA's Most Valuable Teams 2025," Forbes, June 6, 2025. That list values 12 existing franchises and does not value Golden State. Revenue figures are estimates for the 2024 season, rounded to the nearest million, again with playoff games excluded. The 12 values sum to $3,260 million. Divided by 12, that is $271.7 million, which Forbes rounds to the $272 million average it published. The 12 revenue estimates sum to $226 million.

Full Court Buckets calculated every multiple and the same-12 growth rates. A team multiple is that edition's Forbes value divided by that edition's revenue estimate. The one-decimal multiples use half-up rounding. The combined ratios use the sums, not an average of the team multiples, and are shown to two decimals. The same-12 block drops Golden State from both years. The one-year value changes Forbes printed on the 2026 cards match these 2025 bases after the same half-up rounding to a whole percent.

Not used in the table: a Playbook Strategies graphic dated Oct. 31, 2026 printed 2025 revenue of $56 million for Indiana and $16 million for Washington. Forbes prints $58 million and $18 million. The Playbook report itself is behind an email gate, so those two figures stay out of this dataset.

How the pages on this site are made: How we make Full Court Buckets. How the numbers are calculated: How we calculate. Related pages: viewership and attendance, 2026 Finals ratings tracker, expansion teams.

• The WNBA's Most Valuable Teams 2026, Brett Knight, Forbes, May 7, 2026. Values and 2025 revenue. Team cards checked against the Forbes Mexico translation.
• The WNBA's Most Valuable Teams 2025, Brett Knight, Forbes, June 6, 2025. Values and 2024 revenue for the same 12 franchises. The published average is $272 million, and Forbes describes that average as 14.4 times average revenue.

Full Court Buckets, "WNBA team revenue, ranked," October 31, 2026, https://fullcourtbuckets.com/wnba/team-revenue/. Revenue estimates: Brett Knight, "The WNBA's Most Valuable Teams 2026," Forbes, May 7, 2026, https://www.forbes.com/sites/brettknight/2026/05/07/the-wnbas-most-valuable-teams-2026/. Full Court Buckets compiled the ranking and calculated the combined total of $430 million. Franchise values: the same Forbes article, and Brett Knight, "The WNBA's Most Valuable Teams 2025," Forbes, June 6, 2025, https://www.forbes.com/sites/brettknight/2025/06/06/the-wnbas-most-valuable-teams-2025/. Multiples and the same-12 comparison: Full Court Buckets calculations. Golden State is excluded from both years of the same-12 totals.

How large was the revenue gap in the 2026 WNBA Finals?

Forbes estimated Golden State revenue at $78 million and Atlanta revenue at $16 million for the 2025 season. The $62 million difference was larger than Indiana's $58 million, the second-highest revenue estimate on the Forbes list.

How does Full Court Buckets calculate the value-to-revenue multiple?

The displayed multiple is the May 7, 2026 Forbes franchise value divided by the Forbes estimate of 2025 revenue, rounded half up to one decimal. Atlanta is 15.6 times. Golden State is 10.0 times. The 13-team combined multiple, $5.385 billion divided by $430 million, is 12.52 times.

Did franchise values rise faster than revenue?

Not for the same 12 franchises. Their combined Forbes value rose from $3.260 billion to $4.605 billion, up 41.3%. Their prior-season revenue rose from $226 million in 2024 to $352 million in 2025, up 55.8%. Value per dollar of revenue fell from 14.42 times to 13.08 times. Forbes said the league average rose 52%, from $272 million to $414 million, a comparison that adds Golden State to the list.

Why is Golden State left out of the same-12 comparison?

Forbes did not value the Valkyries in the June 6, 2025 ranking. The team was three weeks into its inaugural season. The same-12 totals use only franchises that appear in both the 2025 and 2026 Forbes lists.

Are the Portland Fire and Toronto Tempo included?

No. Both began play in 2026 and had no 2025 season. Forbes left them out of the May 7, 2026 ranking. This page does not assign them a 2025 revenue or a 2026 franchise value.